The aim of the study is to understand the level of customer satisfaction towards the services provided by British Biologicals. This study will help us to get a better picture as to what customers perceive about companies services and their awareness about the same.
The project incorporates taking feedback from already booked customer’s to know their satisfaction level towards services provided by company.
The sample was decided based on simple random sampling method. The responses were recorded by conducting a survey with the help of a questionnaire. The questionnaire has been designed in such a way so as to bring out the most accurate data, which will enable the study to get the closest vicinity of its objectives. The data collected from the survey has been appropriately analyzed and has been interpreted in a meaningful way to offer some suggestions and recommendations on improving performance.
CHAPTER : 1
What is an internship?
Under the guidance of experienced practitioners, SPPA interns apply the skills and theories learned in the classroom to real-world issues. An internship is a paid work experience that also has academic value in one’s program of study. Preparation for an internship (Internship Seminar–UAPP860) includes practical advice on career research, r??sum?? writing, networking, and interviewing.
What are some benefits of an internship?
Internship benefits include:
‘ Developing personally and professionally while gaining confidence and real-world experience
‘ Meeting and networking with practitioners in one’s area of interest
‘ Mentoring and performance feedback from the site supervisor
‘ Earning academic credit while getting paid.
What is a successful internship?
Successful internships can be found in diverse settings and involve widely varying projects and assignments. All successful internships, however, share three traits.
1. The host organization receives significant assistance as a result of the intern’s contributions.
2. The site supervisor provides feedback about the intern’s performance and potential career path.
3. The intern is challenged to develop professional skills, knowledge, and ability
Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.” In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.
It is seen as a keyperformanceindicator within business and is often part of a BalancedScorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
“Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability…. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.”
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction.
“In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel even though its facilities and service would be deemed superior in ‘absolute’ terms.”
The importance of customer satisfaction diminishes when a firm has increased bargainingpower. For example, cellphone plan providers, such as AT&T and Verizon, participate in an industry that is an oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of fineprint with provisions that they would never get away if there were, say, 100 cell phone plan providers, because customer satisfaction would be far too low, and customers would easily have the option of leaving for a better contract off.
“Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” “Customer satisfaction data are among the most frequently collected indicators of market perceptions. Their principal use is twofold:”
1. “Within organizations, the collection, analysis and dissemination of these data send a message about the importance of tending to customers and ensuring that they have a positive experience with the company’s goods and services.”
2. “Although sales or market share can indicate how well a firm is performing currently, satisfaction is perhaps the best indicator of how likely it is that the firm’s customers will make further purchases in the future. Much research has focused on the relationship between customer satisfaction and retention. Studies indicate that the ramifications of satisfaction are most strongly realized at the extremes.”
On a five-point scale, “individuals who rate their satisfaction level as ‘5’ are likely to become return customers and might even evangelize for the firm. (A second important metric related to satisfaction is willingness to recommend. This metric is defined as “The percentage of surveyed customers who indicate that they would recommend a brand to friends.” When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This can be a powerful marketing advantage.) “Individuals who rate their satisfaction level as ‘1,’ by contrast, are unlikely to return. Further, they can hurt the firm by making negative comments about it to prospective customers. Willingnesstorecommend is a key metric relating to customer satisfaction.”
“In literature antecedents of satisfaction are studied from different aspects. The considerations extend from psychological to physical and from normative to positive aspects. However, in most of the cases the consideration is focused on two basic constructs as customer’s expectations prior to purchase or use of a product and his relative perception of the performance of that product after using it.
Expectations of a customer on a product tell us his anticipated performance for that product. As it is suggested in the literature, consumers may have various “types” of expectations when forming opinions about a product’s anticipated performance. For example, four types of expectations are identified by Miller (1977): ideal, expected, minimum tolerable, and desirable. While, Day (1977) indicated among expectations, the ones that are about the costs, the product nature, the efforts in obtaining benefits and lastly expectations of social values. Perceived product performance is considered as an important construct due to its ability to allow making comparisons with the expectations.
It is considered that customers judge products on a limited set of norms and attributes. Olshavsky and Miller (1972) and Olson and Dover (1976) designed their researches as to manipulate actual product performance, and their aim was to find out how perceived performance ratings were influenced by expectations. These studies took out the discussions about explaining the differences between expectations and perceived performance.”
Organizations need to retain existing customers while targeting non-customers.Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.
“Customer satisfaction is measured at the individual level, but it is almost always reported at an aggregate level. It can be, and often is, measured along various dimensions. A hotel, for example, might ask customers to rate their experience with its front desk and check-in service, with the room, with the amenities in the room, with the restaurants, and so on. Additionally, in a holistic sense, the hotel might ask about overall satisfaction ‘with your stay.’
Customer Satisfaction Measurement Touch Screen Device in a Hotel
As research on consumption experiences grows, evidence suggests that consumers purchase goods and services for a combination of two types of benefits: hedonic and utilitarian. Hedonic benefits are associated with the sensory and experiential attributes of the product. Utilitarian benefits of a product are associated with the more instrumental and functional attributes of the product (Batra and Athola 1990).
Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization’s products.
Work done by Parasuraman, Zeithaml and Berry (Leonard L) between 1985 and 1988 provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer’s expectation of performance and their perceived experience of performance. This provides the measurer with a satisfaction “gap” which is objective and quantitative in nature. Work done by Cronin and Taylor propose the “confirmation/disconfirmation” theory of combining the “gap” described by Parasuraman, Zeithaml and Berry as two different measures (perception and expectation of performance) into a single measurement of performance according to expectation.
The usual measures of customer satisfaction involve a survey from software providers such as Confirmit, Medallia, Opinionmeter and Satmetrix with a set of statements using a LikertTechnique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of performance of the organization being measured. Their satisfaction is generally measured on a five-point scale.
“Customer satisfaction data can also be collected on a 10-point scale.”
“Regardless of the scale used, the objective is to measure customers’ perceived satisfaction with their experience of a firm’s offerings.” It is essential for firms to effectively manage customer satisfaction. To be able do this, we need accurate measurement of satisfaction.
Good quality measures need to have high satisfaction loadings, good reliability, and low error variances. In an empirical study comparing commonly used satisfaction measures it was found that two multi-item semanticdifferential scales performed best across both hedonic and utilitarian service consumption contexts. According to studies by Wirtz & Lee (2003), they identified a six-item 7-point semanticdifferential scale (for example, Oliver and Swan 1983), which is a six-item 7-point bipolar scale, that consistently performed best across both hedonic and utilitarian services. It loaded most highly on satisfaction, had the highest item reliability, and had by far the lowest error variance across both studies. In the study, the six items asked respondents’ evaluation of their most recent experience with ATM services and ice cream restaurant, along seven points within these six items: ‘pleased me to displeased me’, ‘contented with to disgusted with’, ‘very satisfied with to very dissatisfied with’, ‘did a good job for me to did a poor job for me’, ‘wise choice to poor choice’ and ‘happy with to unhappy with’.
A semanticdifferential (4 items) scale (e.g., Eroglu and Machleit 1990),] which is a four-item 7-point bipolar scale, was the second best performing measure, which was again consistent across both contexts. In the study, respondents were asked to evaluate their experience with both products, along seven points within these four items: ‘satisfied to dissatisfied’, ‘favorable to unfavorable’, ‘pleasant to unpleasant’ and ‘I like it very much to I didn’t like it at all’. The third best scale was single-item percentage measure, a one-item 7-point bipolar scale (e.g., Westbrook 1980).Again, the respondents were asked to evaluate their experience on both ATM services and ice cream restaurants, along seven points within ‘delighted to terrible’. It seems that dependent on a trade-off between length of the questionnaire and quality of satisfaction measure, these scales seem to be good options for measuring customer satisfaction in academic and applied studies research alike. All other measures tested consistently performed worse than the top three measures, and/or their performance varied significantly across the two service contexts in their study. These results suggest that more careful pretesting would be prudent should these measures be used. Finally, all measures captured both affective and cognitive aspects of satisfaction, independent of their scale anchors. Affective measures capture a consumer’s attitude (liking/disliking) towards a product, which can result from any product information or experience. On the other hand, cognitive element is defined as an appraisal or conclusion on how the product’s performance compared against expectations (or exceeded or fell short of expectations), was useful (or not useful), fit the situation (or did not fit), exceeded the requirements of the situation (or did not exceed).
AmericanCustomerSatisfactionIndex (ACSI) is a scientific standard of customer satisfaction. Academic research has shown that the national ACSI score is a strong predictor of GrossDomesticProduct (GDP) growth, and an even stronger predictor of PersonalConsumptionExpenditure (PCE) growth. On the microeconomic level, academic studies have shown that ACSI data is related to a firm’s financial performance in terms of returnoninvestment (ROI), sales, long-term firm value (Tobin’sq), cashflow, cash flow volatility, humancapital performance, portfolio returns, debt financing, risk, and consumer spending. Increasing ACSI scores has been shown to predict loyalty, word-of-mouth recommendations, and purchase behavior. The ACSI measures customer satisfaction annually for more than 200 companies in 43 industries and 10 economic sectors. In addition to quarterly reports, the ACSI methodology can be applied to private sector companies and government agencies in order to improve loyalty and purchase intent. ASCI scores have also been calculated by independent researchers, for example, for the mobile phones sector, higher education, and electronicmail.
The Kanomodel is a theory of product development and customer satisfaction developed in the 1980s by Professor NoriakiKano that classifies customer preferences into five categories: Attractive, One-Dimensional, Must-Be, Indifferent, Reverse. The Kano model offers some insight into the product attributes which are perceived to be important to customers.
SERVQUAL or RATER is a service-quality framework that has been incorporated into customer-satisfaction surveys (e.g., the revised Norwegian Customer Satisfaction Barometer] to indicate the gap between customer expectations and experience.J.D. Power and Associates provides another measure of customer satisfaction, known for its top-box approach and automotive industry rankings. J.D. Power and Associates’ marketing research consists primarily of consumer surveys and is publicly known for the value of its product awards.Other research and consulting firms have customer satisfaction solutions as well. These include A.T. Kearney’s Customer Satisfaction Audit process,] which incorporates the Stages of Excellence framework and which helps define a company’s status against eight critically identified dimensions.ForB2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable.
CUSTOMER SATISFACTION FOR NUTRITIRON PRODUCTS
The project is undertaken to measure the customer satisfaction level of British Biological around Bangalore, measuring the Customer satisfaction level of particular company’s brand is of vital importance since it indicates the number of people who are Satisfied with a particular brand in a given period of time and it also highlights the effectiveness of the different advertising or promotional tools used for the purpose.
Customer satisfaction is the consumers’ ability to get satisfied with the brand within given product category in sufficient detail to make a purchase decision. This also means that the consumers can propose, recommend, choose, or use the brand. The objectives of most advertising campaign are to create and maintain brand preference. The first step is to make potential consumers satisfied with a brands’ existence.
One of the prominent goals of any business should be to build brand image and awareness of its product.
The project aims towards increasing the customer satisfaction since its one of the effective tool to effect the final purchase decision and the volume of sales. I will use the topic to find out or measure the customer satisfaction level among the customers and ways to increase the satisfaction level.
In the emerging knowledge based economy it has become necessary to know how much market power lies with the brand name. The study of customer satisfaction is essential in market planning. Customer needs and preferences keep changing where brands ultimately command customer’s loyalty.
The realistic side of the problem is to know the acceptance level of the customer satisfaction towards the product. This study will help us to understand the customer satisfaction and what problems are being faced by the consumers, to which appropriate to be taken to solve the problem.
This project has mainly been taken up to understand the customer satisfaction. Buying motives to ensure the ‘CUSTOMER SATISFACTION FOR NUTRITION PRODUCTS’ apart from this, it is to understand the new opportunities in the market for the improvement.
‘ To judge the satisfaction level of the prospect customer.
‘ To know how they are satisfied regarding the product.
‘ To judge in which way they have developed satisfaction.
‘ To judge which promotional tool is effective to increase the satisfaction level among the people.
‘ To see whether customer satisfaction influences the buying behaviour or not.
‘ What factors and variables of brand influence them to purchase.
‘ To know how to maintain and improve customer satisfaction and to build brand loyalty.
Research methodology is a way to systematically solve the research problems. It guides the researcher to do the research scientifically. It contains of different steps that are generally adopted by a researcher to study his research problem along with the logic behind them. Data become information only when a proper methodology is adopted. The research methodology includes the logic behind the methods we use in the content of our research study.
A research design is the arrangement of condition for collection and analysis of data in a manner which may result in an economy in procedure. It stands for advance planning for collection of the relevant data and the techniques to be used in analysis, keeping in view the objective of the research availability of time.
There are three types of research designs. They are,
‘ Exploratory research design.
‘ Conclusive research design.
1. Descriptive research design.
2. Causal research design.
‘ Performance monitoring research.
The Research design used in this study was descriptive research design. It includes surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can report only what has happened or what is happening.
The simple random sampling technique was employed in the selection of the sample.
The study was done on 156 booked customers of the company of which effective responses were gathered from 100 booked customers. Therefore the sample size which was drawn was 100 out of 156.The data of 156 booked customers was obtained from the customer database maintained by the company from 2013-2014 and 2014-2015..
DATA COLLECTION METHOD:
The data collection method for the study the researcher should keep in the mind the two sources of data.
‘ Primary data
‘ Secondary data.
PRIMARY DATA COLLECTION:
Source of primary data:
3. Questionnaire schedule
Primary data has been collected through structured questioner. The questionnaire consisted of a variety of questions that lay consistent with the objective of the research. .
The questionnaire was prepared keeping in view the objectives of study. Different questions were so arranged to know satisfaction level of customers towards services provided by company. The questionnaire not only focused gathering information on the above mentioned areas but also about the service suggestions to be envisaged under support, update and engage.
Questionnaire contains four types of questions
1. Open Ended
3. Fixed Alternative Question
The primary data was gathered through Tele research. The information was gathered from the semi structured questionnaire.
Secondary data has been collected from the Company Website, Internet etc.
LIMITATIONS OF THE STUDY
‘ Survey was been conducted in Bangalore city, in villages they will not give that much preferences to brands
‘ Media advertisement is not adopted by British Biological.
‘ This nutrition available in reputed retails & in e-commerce only.
REVIEW OF LITERATURE
Hans C. M. van Trijp(2009)
conducted a study on’ Consumer understanding and nutritional communication’Aim of the study to review some of the key issues in consumer understanding of nutritional communication as a basis for reflection on the consumer understanding element of the new EU legislation on nutrition and health claims. The study conclude that there is a need for more methodologically advanced research in consumer understanding of nutrition and health claims, as a basis for truly assessing the real-life use of such information and its actual effect on consumer food choice.
Herne, Sally (1995)
conducted a study on ‘Research on food choice and nutritional status in elderly people’ for this study nutrition education and health promotion have increasingly focused on the influence of diet on the quality of life in old age. The study was conducted on the social, economic, psychological, physiological, educational and personal factors that mediate food choice in later life. Indications are that it is the structural influences on choice that have the greatest impact on education, income, class and access to good health care. As a result of the study isaction at the national level in the form of health and social policy designed to taken into account the needs of older generations is highlighted.
‘ SA Taylor, TL Baker – Journal of retailing, 1994 ‘ Elsevier.
‘ A Neely, M Gregory, K Platts – International journal of ‘, 1995.
‘ GHG McDougall, T Levesque – Journal of services marketing, 2000
‘ AEggert, W Ulaga – Journal of Business & industrial marketing, 2002.
‘ H Oh – International Journal of Hospitality Management, 1999.
‘ RA Peterson, WR Wilson – Journal of the Academy of Marketing science, 1992.
‘ R Hallowell – International journal of service industry ‘, 1996.
‘ EWT Ngai – Marketing Intelligence & Planning, 2005.
INDUSTRY AND COMPANY PROFILE
Nutraceutical, a portmanteau of the words ‘nutrition’ and ‘pharmaceutical’, was coined in 1989 by Stephen L. DeFelice, founder and chairman of the Foundation of Innovation Medicine .The term is applied to products that range from isolated nutrients, dietarysupplements and herbalproducts, specific diets and processed foods such as cereals, soups.
Nutraceuticals are treated differently in different jurisdictions.
Under Canadian law, a nutraceutical can either be marketed as a food or as a drug; the terms “nutraceutical” and “functional food” have no legal distinction referring to “a product isolated or purified from foods that is generally sold in medicinal forms not usually associated with food and is demonstrated to have a physiological benefit or provide protection against chronic disease.”
The term “nutraceutical” has no meaning in USlaw. Depending on its ingredients and the claims with which it is marketed, a product is regulated as a drug, dietarysupplement, food ingredient, or food.
In the global market, there are significant product quality issues. Nutraceuticals from the international market may claim to use organic or exotic ingredients, yet the lack of regulation may compromise the safety and effectiveness of products. Companies looking to create a wide profitmargin may create unregulated products overseas with low-quality or ineffective ingredients.
A market research report produced in 2012 projected that the worldwide nutraceuticals market would reach US$250 billion by 2018,defining that market as “Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals, & Others), and Functional Foods & Beverages”
Classification of Nutraceuticals
Nutraceuticals are products derived from food sources that are purported to provide extra health benefits, in addition to the basic nutritional value found in foods. Depending on the jurisdiction, products may claim to prevent chronicdiseases, improve health, delay the aging process, increase lifeexpectancy, or support the structure or function of the body.
Dietary supplements, such as the vitamin B supplement shown above, are typically sold in pill form.
A dietary supplement is a product that contains nutrients derived from food products that are concentrated in liquid or capsule form. In the US, the Dietary Supplement Health and Education Act (DSHEA) of 1994 defined the term: ‘A dietary supplement is a product taken by mouth that contains a “dietary ingredient” intended to supplement the diet. The “dietary ingredients” in these products may include: vitamins, minerals, herbs or other botanicals, amino acids, and substances such as enzymes, organ tissues, glandulars, and metabolites. Dietary supplements can also be extracts or concentrates, and may be found in many forms such as tablets, capsules, softgels, gelcaps, liquids, or powders.’
Dietary supplements do not have to be approved by the U.S. Food and Drug Administration (FDA) before marketing, but companies must register their manufacturing facilities with the FDA. With a few well-defined exceptions, dietary supplements may only be marketed to support the structure or function of the body, and may not claim to treat a disease or condition, and must include a label that says: ‘These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.’
Functional foods are designed to allow consumers to eat enriched foods close to their natural state, rather than by taking dietary supplements manufactured in liquid or capsule form. Functional foods have been either enriched or fortified, a process called nutrification. This practice restores the nutrient content in a food back to similar levels from before the food was processed. Sometimes, additional complementary nutrients are added, such as vitamin D to milk.
Health Canada defines functional foods as ‘ordinary food that has components or ingredients added to give it a specific medical or physiological benefit, other than a purely nutritional effect.’ In Japan, all functional foods must meet three established requirements: foods should be:
(1) Present in their naturally-occurring form, rather than a capsule, tablet, or powder.
(2) Consumed in the diet as often as daily.
(3) Should regulate a biological process in hopes of preventing or controlling disease.
Considered a father of Western medicine, Hippocrates advocated the healing effects of food.
The Indians, Egyptians, Chinese, and Sumerians are just a few civilizations that have used food as medicine. Hippocrates, considered by some to be the father of Westernmedicine, said that people should ‘Let food be the medicine’.
The modern nutraceutical market began to develop in Japan during the 1980s. In contrast to the natural herbs and spices used as folkmedicine for centuries throughout Asia, the nutraceutical industry has grown alongside the expansion and exploration of modern technology.
Popularly known as ‘The Protein People’, British Biologicals was founded in 1988 by Mr. VS Reddy, who, with his exceptional values and hard work, has placed the company on a pedestal of excellence. British Biologicals took flight as a small venture in the Nutraceutical field, and has been soaring to great heights. We, at British Biologicals, offer a wide range of nutritional supplements that are distinctive, reliable and 100 per cent safe for human consumption. We strive to achieve perfection in all our endeavours, and this reflects in our products.
Spread across a large area, British Biologicals boasts of a world class manufacturing facility located in Bangalore, India. The company is administered by a highly-experienced, innovative team of professionals who are dedicated to the ideology of excellent human health and well being. A considerable number of skilled employees are employed to contribute their diligence to the field of Nutraceutical science. We are technologically advanced with the latest production and packaging equipment. With a high volume production capacity per day, our facility is the largest and the most advanced of its kind in the whole of South East Asia.
British Biologicals is an ISO 22000: 2005 certified company that meets all food safety management requirements as an organization that falls under the food chain. Our facility is GMP Certified and has been registered with the USFDA. We produce the finest nutritional supplements and adhere to industry standards.
CHANGE is inevitable. Change is the only constant. And with a rapidly changing environment, it makes eminent sense to embrace change.
Change is also a business strategy at British Biologicals. In keeping pace with the world, we have adopted innovation and diversification as our change agents for growth. With this thought in the backdrop, we invite you to our redesigned website. Our new website gives you a glimpse of our company’s fast evolving business in various disciplines and in a dynamic environment.
We have always maintained and once again reiterate that all our nutritional products are based on a science. We manufacture scientifically proven preventive nutritional products for specific diseases and health conditions. Today, we are the most trusted and the only branded range of disease specific nutritional supplements in over 21 countries across the world. This stems from our commitment to research and development in the field of nutrition. With an aggressive approach to consolidating our leadership position, in the coming years, we see ourselves at the pinnacle of preventive nutrition in India.
At an elementary level, British Biologicals works on the foundation of TRUST – a trust that we instill in all our stakeholders namely, doctors, patients, distributors, retailers and institutions. With the Nutraceutical industry’s environment becoming more and more challenging, the way forward is innovation. The onus and responsibility rests with companies such as ours to innovate and create newer nutritional products. This way, at a larger level, we can contribute to the healthcare industry and the health of people, both in India and the countries where we are present.
INNOVATION at British Biologicals endures restructuring and reforming, not just in its processes and practices, but also the in the mindset. It helps us improve our operational efficiencies and strengthen our competitive power. In many ways, innovation is built into our DNA.
A company that invests in EMPLOYEES is one that can shift gears and seamlessly move into the future. In fact, we believe that employees are the future. In order to grow in a global market scenario, the way forward is to nurture individual skills and harness the diverse cross-cultural experiences that employees bring with them. British Biologicals’ human resources system identifies leadership abilities and encourages individuals to attain their potential through an exposure to global level knowledge and expertise. We fulfill our social responsibility by helping each of our employees to uphold his or her vision by overcoming adversities and accomplishingtheir dreams.
Our VISION is to add exceptional value to people’s lives through creation of innovative medical nutritional products for the benefit of mankind. Our ASPIRATION is for British Biologicals to become synonymous with ‘Nutrition’ and the day is not far when we shall achieve our purpose. We say this because of our faith in the belief that a business is never always about products and services; it is about people and their well-being.
Your continued support and understanding of British Biologicals is greatly appreciated.
British Biologicals has a significant global presence achieved through marketing and distribution of its products in more than 21 countries. We are truly emerging as a leader in the Neutraceutical segment, with our products being available across the country and globe.
At British Biologicals, we firmly believe in growing investments and maximizing returns through the policies and practices we adopt in our partnerships. We adopt targeted and proactive programs to achieve our marketing objectives. Our top management recognises that reputation and credibility take time to build, and we emphasize on communication, consistency, and candor to realize our aims.
As a growing company, we are always on the lookout for strategic business partnerships with locally established business majors in different markets towards expanding our international marketing efforts. We cater to all customer requirements, to the extent of manufacturing custom made nutritional supplements designed to suit the requirements of specific customers.
We have a large team of field marketing and sales executives. These serve a vast network of medical specialists and a significant number of retail outlets through more than several distribution centers. We currently export our products to South East Asia, the Middle East, East Africa, and the West Indies, and are growing our base in the European and American markets. Currently, we are the only Indian company exporting nutritional supplements to the United Kingdom.
We have always emphasized on quality as our single most important asset, and this asset has best projected our image. To continue maintaining and enhancing it, we have embarked upon a project to build an ultra-modern plant to manufacture higher quality products. Our plant is compliant with USFDA and GMP guidelines and practices. Our strengths include our commitment to customer service, up-to-date knowledge base, and our technological expertise.
Corporate social responsibility (CSR), also known as sustainable responsible business (SRB) is a self-regulating practice followed by responsible businesses as part of their business model. Businesses following this policy are expected to proactively promote community growth and development while also eliminating practices that harm the public and the environment. By adopting CSR practices, a business includes its stakeholders in its corporate decision making towards achieving the triple bottom line of people, planet, and profit.
At British Biologicals, we believe in preventive nutrition by being proactive in understanding the nutritional needs of our consumers. We get to the root of health problems with our in-depth research, and create solutions that prevent their spread and recurrence.
Our employees contribute to welfare programs orientated towards children, students, and patients. We also continuously support the activities of NGOs and other institutions involved with healthcare, education, sports, skill development and community welfare. At British Biologicals, we understand that our future is dependent on the welfare of the community, and make all efforts toward improving its quality of life. Some of our public welfare initiatives include working with the Parikrama Foundation and Akshaya Patra initiatives in Bangalore, Nanhi Kali at an all India level, diabetic awareness camps, and ante-natal camps for pregnant women, building schools and colleges, educating children, cultivating gardens, and more. We aim to organize more social welfare programs that will add value to society.
Business as a service
We have pioneered a ketogenic diet supplement, the first of its kind in India, to tackle the dreadful neurological disorder – Epilepsy. In India, the incidence of epilepsy is about 2.5-5.6 per population of 1,000; and the chronic or intractable cases are 6-7 in a lakh. Bangalore-headquartered British Biologicals is India’s first and the world’s third company to manufacture a ketogenic product that holds abundant hope for epileptic patients. As a CSR initiative, British Biologicals offers free services of nutritionists and dieticians to all doctors and hospitals treating intractable epilepsy through a ketogenic diet.
Procuring and managing a proper ketogenic diet is a daunting task for both parents as well as nutritionists. Moreover, the unavailability of such a supplementary product in the Indian market, as well as the sheer cost of importing them from abroad has hindered patients from accessing this treatment in the past. We are proud to have successfully introduced this essential supplement in the country as a yeoman service with very little focus on the business side of it.
In its quest to make this treatment available at affordable prices, British Biologicals is selling the kit at a much lower cost. We are glad to state that with the help of our special supplements, more than 50 cases of intractable epilepsy have been cured successfully.
Having created this supplement with the sole aim of serving society, we have brought back smiles on the faces of many mothers across the country by helping children regain their vitality and lead healthy lives. Our efforts have helped change the lives of many afflicted children for better, and we continue to strive to positively impact many more.
Healthy children for a healthy nation
As a nutrition company, our primary commitment is towards a healthier future generation. Hence, tackling the issue at the grass root level meant offering a healthy product, specific to the health condition, which is not only affordable but also palatable. After years of research in medical nutrition, we arrived at the perfect blend of nutrition for pregnant and lactating mothers – ProPL, which stands for ‘Proteins for Pregnancy and Lactation’. Doctors have appreciated the science behind the product and mothers are only too happy to take ProPL instead of a handful of tablets, to sustain a healthy pregnancy & motherhood. We are indeed thankful to all doctors for their overwhelming support.
Pregnant women who have poor access to healthcare are also the beneficiaries of our social initiatives. Every month, under the guidance of Medical Professionals, special ante-natal camps are held in-clinic, across India. The implementation of these camps is through trained dieticians and nutritionists. Regular weight check-ups and diet counseling is given free of cost, at the doctors’ clinics. Recipe booklets are distributed, which contain easy-to-prepare dishes rich in iron, calcium and essential proteins.
Say ‘yes’ to the girl child
India might be progressing globally, but when it comes to protecting its own daughters, the country shows no mercy.
Mr. V.S. Reddy rightly says, “We are heading towards a generation where small / nuclear families are preferred, but at the cost of the girl child who is ‘given up’ to make way for a male child. At British Biologicals, we felt that we could go a longer way in bringing about a change.”
Commenting on British Biologicals’ efforts in this direction, Mr. Reddy says, “Our field force interacts with over 2 lakh doctors in India every month. With such a strong base to rely on, we began a campaign called ‘We Pledge’ which asks the Doctors to pledge their support in ensuring that the girl child is born. This, in fact, goes to the heart of the problem by ensuring that Doctors willingly join hands in refusing to determine the sex of the foetus”.
What is encouraging is that the company has seen an overwhelming response from Doctors. Communication against sex-determination tests has been formalized and framed in the clinics of 9000 doctors across India. This is probably the only effort of its kind, which has been made by a company, backed by the willing support of doctors themselves. The team hopes to see a day when a natural balance is restored in the female: male ratio of this country.
British Biologicals has taken its Corporate Social Responsibility to another level. The company is associated with Mumbai based NGO ‘Nanhi Kali’ which was initiated in 1996 by the K. C. Mahindra Education Trust (KCMET) with the aim of providing primary education to underprivileged girl children in India. This association has helped give momentum to the efforts of the NGO. At the brand level, Kids Pro and ProPL, are engaged in this activity. With every prescription of Kids Pro and ProPL, the company donates a part of the proceeds towards the ‘Nanhi Kali’ initiative.
Through this social initiative, we are taking over responsibility of educating the girl child for at least 10 years.
Other social initiatives
‘ Corporate Social Responsibility for British Biologicals does not end with encouraging the birth of healthy children.
‘ We believe in an individual’s right to education, and to this end, we have funded the primary and high school fees of children hailing from below the poverty line (BPL) in Bangalore.
‘ Besides this, every year, we sponsor twenty students in Bangalore towards getting their Bachelor’s degrees in Pharmaceuticals.
‘ Yet another of our initiatives is the Diabetes Camp, wherein we administer our D-Protein supplement, the first of its kind in India, to patients in need of this nutrient.
‘ Thanks to this supplement, diabetics can continue to feel normal and healthy, as it helps control their sugar levels while also satisfying their nutrition requirements.
‘ Our Diabetic Camps are especially valued in smaller villages where awareness of the disease and its symptoms are limited.
‘ We conduct mandatory blood tests in such places to detect the presence of diabetes, and give away a free sample of the D-Protein supplement to those needing it.