Traditional marketing has always been defined by the 4P’s-Product, Promotion, Price and Place. Traditional marketing techniques typically focus on identifying the right audience segment, understanding their behavior and providing the proper incentive to get them to buy a product or service. We can also say that Traditional Marketing has categories that are broad and it incorporates many forms of the advertising world, you can think of also the market. Most of the traditional Market strategies are under one of the four categories example: Print, Broadcast, Telephone and Direct Mail.
Print marketing in Traditional Market it plays a role by including services through Magazines, Newspapers and produces advertising product.
Direct Mail Marketing in Traditional Market it creates awareness of a product through documents like Postcards, Letters, Brochure and document sent by direct mail. Another name for Direct Mail is called targeted type in marketing strategy due to the information is sent directly to a specific target market.
Digital Marketing-In simple terms, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of methods and channels that makes an organization to understand the campaigns and marketing.
Digital Marketing is important because not only it creates demands by using the power of Internet but also it so pervasive to consumers, so they can access to important information wherever and whenever and it reaches beyond the offer on how it connects consumer brands.
In order for a Digital Market to be a success, it has to follow three important keys which make digital market a success in around the Globe:
1. Responds to and initiate dynamic customer interactions.
2. Extract value from big data to make better decisions faster
3. Manage complex customer relationships across a variety of channels-both digital and traditional.
Digital Market has examples on its own: Advertising mediums that can be part of the digitals marketing strategy in a business can have the followings that include social media, electronic, billboards, promotions made via Internet and radio channels
Q,1,2) Digital Marketing Strategy-A Digital Marketing Strategy is a channel strategy which means it should be informed by research into customer channel behavior, to actions and action paths for results and marketplace activity. It builds on and also absorbs the important principles of traditional marketing, by using the challenges and opportunities that offers by the digital medium and by the technologies. Sometimes the right digital marketing tool can help your company to save time management, financial and to expand your marketing efforts. In general if you have no right strategy, you are simply going to waste resources. The important key in developing an understanding of your customers is mainly to begin identifying the goals you want to succeed, then after that the digital marketing strategy will guide you and help to achieve both of your goals and target audience. For example could be:
‘ One page summary table for digital strategy
‘ A summary KPI dashboard for RACE measures
‘ A review prioritizing targeting options
‘ Actions for future investment and summary budget
Q,2,1)To understand the Navigation and Usability in the redesign was it guided users to know which site they at and display features by creating a portrait of the city on the website, by doing that automatically the user in the site will adapt a visual approach used and know where is the site referring to. It also played a role by it gave users a choice to choose which destination they want to go and the details information about the city. How the designer fixed the navigation its more simple, Conventional and intuitive for the solutions users have to choose, so users won’t be confused. The Usability was they became more credible, meaning that the users were able to trust their site, because of they spended more time on the site to convince and encourage them to book a trip.
‘ They wasn’t a strategy they planned for the web
‘ Users were to confused due to excessive architecture and the Navigation of the web
‘ The management of the site needed to be arranged and fixed
‘ The ability to enhance the site so that it can engage to users.
As you can see Standard Convention have been used in this site because at the top of the page on your left side you can see the logo ‘Standard Bank’ and mostly logos on the site are positioned that way to keep familiar to web users. Below the logo there’s a drop down menu so that when users are at the deeper page of the site it’s much easier to return to the main content of the page by selecting the Home button. It also gives you a setting what to do and also social media icons to follow the webpage on social media site example Facebook and Twitter.
The Information Architecture is used because viewing the page you can see that topics and categories flow from broad to narrow and its more or less build in the web users needs.
The content gives the Navigation to web users so that the web user knows where they are in the site by guiding them easily through the top of the page to downwards. The reason why it helps user to Navigate because the web page has clear bold page titles, images and video slides for construct about the website, menu changes and breadcrumb links.
The Content of the page its well written and it captures the information to web users, because of the alignment of the information is well structured, using paragraph blocks to break up information, using description and distinct headings.
The reason why I think that the visual elements work is because of the followings
‘ Color contrast was applied to the logo making it stand out and readable
‘ The text spacing and the size of the wording creates a visual hierarchy.
‘ White space is used in every section paragraph to allow the page to breath.
‘ The lines help to divide the page.
‘ Shapes icon to create buttons
‘ The illustration drawing gives the web page more friendly and visual look but to other web users they might find it too busy and unnecessary
‘ Gives you social media icons to follow and add to your social media list to get updates
‘ Visual images updates every time
‘ User friendly and easy to use/access
1. Traditional Marketing Strategy; Traditional Marketing Techniques Today | Strategic Driven. 2015. Traditional Marketing Strategy; Traditional Marketing Techniques Today | Strategic Driven. [ONLINE] Available at: http://www.strategicdriven.com/traditional-marketing/.Accessed 19 May 2015].
2. What is digital marketing? | SAS. 2015. What is digital marketing? | SAS. [ONLINE] Available at: http://www.sas.com/en_us/insights/marketing/digital-marketing.html . [Accessed 19 May 2015].
3. Digital marketing plan example – Smart Insights Digital Marketing Advice. 2015. Digital marketing plan example – Smart Insights Digital Marketing Advice. [ONLINE] Available at: http://www.smartinsights.com/guides/digital-marketing-plan-example/. [Accessed 19 May 2015].
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